Overview

An extensive overview offering insight into both the current thinking and some lesser researched topics in the field of health communications. * A new textbook exploring the rapidly growing area of health communication theory and practice, integrating health communication research with communication theory * Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage * Provides strategies for hospitals, HMOs and other health care institutions to effectively communicate with patients * Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults * Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary Visit our website at www.blackwellpublishing.com/wright for additional resources to accompany this book.

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9781119900986

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