Overview

"""The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader – whether seasoned or a newcomer into the public health communication field – should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field.""--Rafael Obregon, Country Representative, UNICEF Paraguay Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation. Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector. Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more. Key Features: Focuses on evidence-based and theory-driven health communication practice Covers the entire communication campaign process – planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas Provides insight into career opportunities in health communication Audio podcasts highlight insights from leaders and experts with diverse careers in health communication Purchase includes digital access for use on most mobile devices or computers Qualified instructors have access to chapter PowerPoints, an Instructor’s Manual, Sample Syllabus, and Test Bank"

Full Product Details

Author:   Suruchi Sood, PhD ,  Amy Henderson Riley, DrPH, MCHES
Publisher:   Springer Publishing Co Inc
Imprint:   Springer Publishing Co Inc
Weight:   0.612kg
ISBN:  

9780826173010

ISBN 10:   0826173012
Pages:   398
Publication Date:   17 October 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

PART I: HEALTH COMMUNICATION PLANNING Chapter 1. Defining Public Health Communication Chapter 2. Situation and Audience Analysis Chapter 3. Public Health Theories Chapter 4. Communication Theories Chapter 5. Designing, Developing, and Testing Health Communication PART II: HEALTH COMMUNICATION IMPLEMENTATION Chapter 6. Individual-Level Health Communication Strategies Chapter 7. Interpersonal-Level Health Communication Strategies Chapter 8. Group-Level Health Communication Strategies Chapter 9. Health Communication Strategies Using Mass Media Chapter 10. Health Communication Strategies Using New Media Chapter 11. Cross-Level Health Communication Strategies PART III: HEALTH COMMUNICATION RESEARCH, MONITORING, AND EVALUATION Chapter 12. Health Communication Research Chapter 13. Health Communication Monitoring Chapter 14. Health Communication Evaluation Chapter 15. The Future of Public Health Communication Index

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Author Information

Suruchi Sood, PhD is the Director for Communication Sciences at the Johns Hopkins Center for Communication Programs at the Bloomberg School of Public Health. Amy Henderson Riley, DrPH, MCHES  teaches health communication at the College of Population Health at Thomas Jefferson University.

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