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OverviewFull Product DetailsAuthor: Tina Sikka (Newcastle University, UK) , Michael K Goodman (University of Reading UK) , David GoodmanPublisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Academic Dimensions: Width: 15.60cm , Height: 2.50cm , Length: 23.40cm Weight: 0.454kg ISBN: 9781350202078ISBN 10: 135020207 Pages: 248 Publication Date: 22 August 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of Contents1. Introduction 2. Neoliberalism, the Biopolitics of Food & The Instrumentalization of Food 3. Personalised Nutrition, Dietary Apps, and the Genetification of Diets 4. Superfoods, Functional Foods and the Instrumentalization of Diets 5. Rethinking Personalisation and Prosocial Alternative Food Networks 6. Conclusion Bibliography IndexReviews"""An ambitious synthesis of interdisciplinary scholarship that extends the reach of analyses of how the contemporary food/health/wellness landscape is informed by and perpetuates the intersections of racism, classism, gender, and fat oppression."" --Jennifer Brady, Mount Saint Vincent University, Canada ""'This intriguing book lays out the landscape of contemporary health enterprises, analysing the broader sociomaterial contexts in which influencers and entrepreneurs seek to persuade consumers to adopt novel technologies and substances, attempting to profit from people's desire to achieve optimum wellbeing and fitness. Anyone wanting to know more about these products, markets and the affective forces that drive them will find this book of great interest."" --Deborah Lupton, Professor, Centre for Social Research in Health and the Social Policy Research Centre, University of New South Wales, Australia" Author InformationTina Sikka is Reader in Technoscience and Intersectional Justice at Newcastle University, UK. Tab Content 6Author Website:Countries AvailableAll regions |