Overview

"This book assesses rhetorical principles of contemporary health issues.""""Health and the Rhetoric of Medicine"""" explores problems in health and health care that resist conventional medical solutions. Judy Z. Segal analyzes, for example, the reciprocal persuasions in the physician/patient relationship. Patients persuade physicians that they are ill and in need of care; physicians, for their part, seek to persuade patients to adhere to treatments. The intractable problem of a patient's rejection of a doctor's advice, says Segal, can be considered, in part, a rhetorical failure: a failure of persuasion.The first comprehensive study of contemporary health issues grounded in rhetorical principles, """"Health and the Rhetoric of Medicine"""" offers critical analysis for scholarly, professional, and lay audiences. A useful resource for critical common sense in everyday life, the text provides an effective examination of a society increasingly influenced by the rhetoric of health and medicine."

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9780809328666

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"""Judy Z. Segal makes a strong contribution to medical rhetoric in a work that is well reasoned and ably argued, a work that methodically extends the province of rhetorical analysis in ways both insightful and useful."" - Rhetoric Review"""

Judy Z. Segal makes a strong contribution to medical rhetoric in a work that is well reasoned and ably argued, a work that methodically extends the province of rhetorical analysis in ways both insightful and useful. - Rhetoric Review

Author Information

Judy Z. Segal is an associate professor of English at the University of British Columbia, where she teaches the history and theory of rhetoric as well as the rhetoric of science and medicine. Her essays have appeared in such journals as Rhetoric Review, Rhetoric Society Quarterly, Social Science and Medicine, and the Journal of Medical Humanities. She is a member of the President's International Advisory Committee of the Canadian Institutes of Health Research.

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