Overview

Ask 100 different people about their opinion of the news these days and you might hear 100 different answers. The only certainty: everyone has an opinion. At a time where the news industry is changing rapidly, and the pace of communication is accelerating, you may find it challenging to capture the media's attention when you need to. Headliner is for those of us who want to better understand, and be understood, through effective communication.

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9781525566400

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About Phil Gaudreau Phil Gaudreau believes everyone has a story that matters, yet not everyone knows it nor do they know how to tell that story well. In 2013, Phil and his wife founded their own consulting practice-Make it Matter Media-to bring the stories of people and businesses to life through effective, personalized, and thoughtful marketing and public relations. In addition to consulting, Phil has been directly employed as a communications professional at two different higher education institutions working on internal communications, media relations, crisis communications, and just about any other kind of communications you can imagine. Phil is a past Director on the board of the Canadian Public Relations Society, Ottawa-Gatineau chapter. About Stephen Heckbert, APR, MJ Stephen Heckbert has more than 20 years of experience in strategic communications, media training, public and media relations, media analysis, marketing, writing, and project management. A 2011 Excellence in Teaching Award winner at Algonquin, and a 2003 honouree as one of Ottawa's 40 Under 40 by the Ottawa Business Journal, Mr. Heckbert has provided strategic communications advice and counsel to many senior executives and high-ranking public servants. An accredited public relations practitioner, he is the former president of the Canadian Public Relations Society in Ottawa-Gatineau. He is also a past member of the board of directors of the Canadian Organization for Development through Education and the International Book Bank, as well as the Gloucester Soccer Association and a past chair of the Gloucester Dragons Soccer Club. He has presented on crisis communications, on public engagement strategy and practice, on corporate reputation and expectations management, and on working with political staff in a government environment. About Phil Gaudreau Phil Gaudreau believes everyone has a story that matters, yet not everyone knows it nor do they know how to tell that story well. In 2013, Phil and his wife founded their own consulting practice-Make it Matter Media-to bring the stories of people and businesses to life through effective, personalized, and thoughtful marketing and public relations. In addition to consulting, Phil has been directly employed as a communications professional at two different higher education institutions working on internal communications, media relations, crisis communications, and just about any other kind of communications you can imagine. Phil is a past Director on the board of the Canadian Public Relations Society, Ottawa-Gatineau chapter. About Stephen Heckbert, APR, MJ Stephen Heckbert has more than 20 years of experience in strategic communications, media training, public and media relations, media analysis, marketing, writing, and project management. A 2011 Excellence in Teaching Award winner at Algonquin, and a 2003 honouree as one of Ottawa's 40 Under 40 by the Ottawa Business Journal, Mr. Heckbert has provided strategic communications advice and counsel to many senior executives and high-ranking public servants. An accredited public relations practitioner, he is the former president of the Canadian Public Relations Society in Ottawa-Gatineau. He is also a past member of the board of directors of the Canadian Organization for Development through Education and the International Book Bank, as well as the Gloucester Soccer Association and a past chair of the Gloucester Dragons Soccer Club. He has presented on crisis communications, on public engagement strategy and practice, on corporate reputation and expectations management, and on working with political staff in a government environment.

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