Overview

These models are the stars of the biggest advertising campaigns around. They adorn huge billboards. Some are insured for seven figure sums. Some are classed as supermodels. They regularly work with the biggest brands, from diamond companies to the most well-known toilet cleaners, but you?ve never seen their faces, until now - each model is shown peeling a banana alongside a full face portrait.

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9781910566077

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As an 11 year old Oli Kellett took a photo of a flower, which his granny bought for £5. Feeling like he had hit the big time, he continued to take photos in the hope that he would soon be able retire early. Twenty or so years later, Oli is still taking photos, both commercially and for longer-term projects. He is no way near retiring. Alex Holder is a Partner at advertising agency Anomaly London. Her projects often make worldwide press and range from a photographic recreation of Mills & Boon romance covers (shot with Oli Kellett), to the political 'Make Them Pay' campaign that sought to end the pay gap between men and women with Elle magazine. It earned 83 million hits and backing from the Prime Minister.

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