Overview

What will you learn from this book? There's a whole world of data out there, and it's your job to make sense of it all. Where to begin? This hands-on book will help you collect and organize your data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and display findings to others. Whether you're a product developer researching markets, a marketing manager gauging the effectiveness of a campaign, or a lone entrepreneur responsible for an array of data-intensive functions, this fully revised edition is a complete learning experience for wrangling data into the most useful tool in your toolbox. Why does this book look so different? Based on the latest research in cognitive science and learning theory, Head First Data Analysis uses a visually rich format to engage your mind, rather than a text-heavy approach that puts you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works.

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9781491966518

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Michael Milton is a Head First fanatic. Until recently, he spent most of time looking at databases to help nonprofit organizations figure out how to make more money. He has a degree in philosophy from New College of Florida and one in religious ethics from Yale University.

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