HBR's 10 Must Reads on Strategic Marketing (with featured article ""Marketing Myopia,"" by Theodore Levitt)

Author:   Harvard Business Review ,  Clayton M. Christensen ,  Theodore Levitt ,  Fred Reichheld
Publisher:   Harvard Business Review Press
ISBN:  

9781422189887


Pages:   224
Publication Date:   02 April 2013
Format:   Paperback
Availability:   Available To Order   Availability explained
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HBR's 10 Must Reads on Strategic Marketing (with featured article ""Marketing Myopia,"" by Theodore Levitt)


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Author:   Harvard Business Review ,  Clayton M. Christensen ,  Theodore Levitt ,  Fred Reichheld
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 13.90cm , Height: 2.00cm , Length: 20.90cm
Weight:   0.240kg
ISBN:  

9781422189887


ISBN 10:   1422189880
Pages:   224
Publication Date:   02 April 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

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