Overview

Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to identify the metrics you need to measure; run experiments and A/B tests; ask the right questions of your data experts; understand statistical terms and concepts; create effective charts and visualizations; and avoid common mistakes.

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Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, twelve international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead them and their organizations more effectively and to make a positive impact. You can find HBR at: hbr.org Twitter: @HarvardBiz LinkedIn: linkedin.com/company/harvard-business-review Facebook: @HBR Instagram: @harvard_business_review YouTube: youtube.com/user/harvardbusinessreview Ever since he was a child, Mike Carnes has loved to entertain. Whether telling stories or acting out zany Monty Python sketches, his passion was making others laugh, and his dream was to be the voice of a cartoon character. After twenty years in the IT industry, Mike decided to pursue his dream, and is now a full-time audiobook narrator and voice-over artist from his home studio in Omaha, doing what he loves: telling stories and entertaining others. He still, however, does not like spam! (Cue singing Vikings.)

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