Overview

A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it's through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what's best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

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9781475820553

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Reviews

Ask any school principal what's going on in their building and they will light up with tales of student achievement and great teaching. Helping tell those stories and sharing the vital nature of education with parents and community is the job of the school PR professional. Almost every day, Matt and Kelly Wachel share time together talking about their roles as principal (Matt) and communications pro (Kelly). In Having an Impact on Learning we readers get to sit in on those conversations and gain practical insights on how to better tell the stories of our students, our staff, and our schools. -- David Luther, executive director, Missouri School Public Relations Association and director of communications, Missouri Association of School Administrators This book, written by a dynamic husband-wife team, does more than just address the importance of communicating and connecting with all constituents in the educational setting. This timely book also provides concrete and relevant examples on how to do so effectively and efficiently. With the changing landscape and the ever-evolving roles of school leaders and PR professionals, this book surely hits the mark and will leave you with a clear plan on taking your communications to the next level. -- Justin Tarte, PhD, director of curriculum and support services in the Union R-XI School District Someone is telling your school's story. It may be on social media, in conversations, or in letters to the editor. Teachers and administrators need to own their school's story. This book shares strategies for telling your school's story. Your school is a brand, let Matt and Kelly Wachel help show you how to improve it. -- Steven Weber, executive director of curriculum and instruction, Chapel Hill-Carrboro City Schools, Chapel Hill, North Carolina

Author Information

Kelly Wachel is the public relations director for Center School District in south Kansas City. She is the author of Parents and Schools Together: Blueprint for Success with Urban Youth. She spends part of her time helping produce high achieving students and part of her time raising her three kids, Maggie, Abe, and Lydia, with her husband Matt. Connect with her @kellywachel. Matt Wachel has been a teacher, principal, assistant principal, and early childhood director. He is an ASCD Emerging Leader and currently works as an assistant principal in the Park Hill School District in Kansas City. When he's not working with students and teachers at school or spending time with his wife Kelly and kids, Maggie, Abe, and Lydia, he's usually connecting on Twitter or on Voxer. Connect with him @mattwachel.

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