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OverviewFull Product DetailsAuthor: Kate Heyhoe , Stanley HockPublisher: John Wiley and Sons Ltd Imprint: John Wiley & Sons Inc Dimensions: Width: 16.30cm , Height: 2.40cm , Length: 23.80cm Weight: 0.530kg ISBN: 9780471429722ISBN 10: 0471429724 Pages: 256 Publication Date: 17 December 2003 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Out of Stock Indefinitely Availability: In Print ![]() Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsPreface. Acknowledgments. PART ONE: A WINERY IN THE WEST. 1. The Family. 2. Vino Vecchio. 3. Sutter Home. 4. Ma 'n' Pa Set Up Shop. PART TWO: EUREKA! LIQUID GOLD AND THE BLUSH RUSH. 5. Zinfandel and the Corti Connection, 6. The Fortuitous Accident, 7. Boom, 8. Automation and Diversification, 9. Milestones and M. Trinchero, 10. Innovations and Modern Marketing, 11. Why Work Anywhere Else? 12. Philanthropy and Loyalties, PART THREE: GLOBALIZATION AND THE NEW NAPA. 13. Succession or Transition? 14. Myth Busters and Strategies for Success. 15. The Big Squeeze and the Corporate Crush. 16. Onward. References. Index.ReviewsAuthor InformationKATE HEYHOE is a cofounder of Global Gourmet (www.globalgourmet.com) and an award-winning online editor, author, and magazine writer. She speaks frequently at industry conferences, including those of the International Association of Culinary Professionals, Women Chefs & Restaurateurs, and the National Association for the Specialty Food Trade. STANLEY HOCK is the former communications director for Trinchero Family Estates in Napa Valley. After twenty-five years in the California wine industry, he now works as a freelance writer and public relations consultant. Tab Content 6Author Website:Countries AvailableAll regions |