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OverviewFresh ideas can mean big profits—but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services this book is for you. This collection of HBR articles will help you decide which ideas are worth pursuing, adapt offerings from the developing world to wealthy markets, tailor your efforts to meet customers' most pressing needs, make inexpensive products on a vast scale, and avoid classic pitfalls such as stifling innovation with rigid processes. Full Product DetailsAuthor: Harvard Business ReviewPublisher: Harvard Business Review Press Imprint: Harvard Business Review Press Dimensions: Width: 14.00cm , Height: 2.00cm , Length: 21.00cm Weight: 0.270kg ISBN: 9781422162613ISBN 10: 1422162613 Pages: 272 Publication Date: 31 May 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock  Table of ContentsReviewsAuthor InformationIf you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place. Tab Content 6Author Website:Countries AvailableAll regions |
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