Overview

The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. China is the world's hottest market right now. It is predicted to remain the fastest growing major economy for the next decade and beyond, so corporations are eager to get in on a piece of the action - The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. On the flip side, China is a region infamous for its significant cultural and governmental complexities. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.

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9781591396383

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Harvard Business School Press

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