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Dr Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in the field of academia and research. He holds a Ph.D. from Putra Business School, Malaysia's first AACSB accredited business institution. Currently, Dr. Khan serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, Dr. Khan has demonstrated a significant presence on both national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has authored numerous books published by renowned publishers, further showcasing his academic expertise. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. Dr. Khan's editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards across national and international journals. His leadership in these roles reflects his dedication to elevating academic discourse and nurturing an environment that encourages innovation and scholarly excellence. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellent. Mr. Zahid Hussain is a Research Assistant the Department of Business Administration. He has a Phd Scholar at Khadim Ali Shah Bukhari Institute of Technology, (KASBIT), Karachi, Pakistan. His research interests include sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture. His research publications have appeared in Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Hospitality and Tourism Research, SEARCH: Journal of Media and Communication Research, Asian Journal of Business Research, Malaysian Journal of Communication, among others. He serves in the editorial board of scholarly journals. Hussain has industry experience in banking and corporate branding before turning to academia. Dr. Abdelrehim Nader Awad is an Assistant Professor of Marketing at the University of Bisha, Saudi Arabia. He holds a PhD in Business Administration (Marketing) from Al-Azhar University and has extensive teaching and research experience in digital marketing, strategic marketing, and customer knowledge management. Dr. Awad has published widely in Scopus and Web of Science indexed journals and currently serves as Vice President of the Innovation and Entrepreneurship Center at the University of Bisha. He is also actively involved in academic supervision, quality assurance, and program accreditation initiatives. Dr. Rohit Bansal is working as an Adjunct Faculty in Rockford College, Sydney, Australia. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 17 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited many books with renowned national & international publishers including Springer Nature, IGI Global, Scrivener-Wiley Publishing, De Gruyter etc. He has published 180 research papers and chapters in national and international journals of repute including Scopus indexed as well as edited books. His research work is published in leading publishers like Springer, MDPI, HIndawi, IGI Global, Cell Press, De Gruyter, Elseveir, Inderscience, Wiley etc. He has also presented papers in 60 conferences and seminars including IIM Indore, IIM Ranchi, IIM Jammu and IIM Kozhikode. He is on Editorial Advisory Board as a member in many national and international peer reviewed journals. He has served as member of technical committee in many international conferences. He has acted as Session Chair and speaker in many international conferences . He has been awarded many times for contribution to academics and research. Dr. Hind Hammouch holds a Ph.D. in Economics and Management from the Faculty of Legal, Economic, and Social Sciences (FSJES) at Sidi Mohamed Ben Abdellah University in Fez, Morocco. She currently serves as a Professor at the Institute for Training in Offshoring Professions in Information Technology, Communication, and Audiovisual (IFMOTICA) in Fez and as a part-time lecturer at FSJES Fez, where she teaches undergraduate and graduate-level courses. Her research interests span corporate social responsibility (CSR), (Environmental, Social, and Governance) ESG, management control systems, organizational and financial performance, as well as the integration of artificial intelligence in sustainable development. Dr. Hammouch has authored and co-authored numerous peer-reviewed articles published in Scopus-indexed journals, as well as scholarly book chapters with IGI Global and other international academic publishers. Her academic contributions also include editorial board memberships and peer-review engagements with several reputable international journals and conferences. With a multidisciplinary background and a strong commitment to applied research, Dr. Hammouch’s work contributes to bridging the gap between theory and practice in emerging areas of management, sustainability, and digital innovation.

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