Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–69
Author:   Sean Nixon ,  Jeffrey Richards ,  Rebecca Mortimer
Publisher:   Manchester University Press
ISBN:  

9781784991050


Pages:   240
Publication Date:   25 February 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–69


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Author:   Sean Nixon ,  Jeffrey Richards ,  Rebecca Mortimer
Publisher:   Manchester University Press
Imprint:   Manchester University Press
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.331kg
ISBN:  

9781784991050


ISBN 10:   1784991058
Pages:   240
Publication Date:   25 February 2016
Audience:   College/higher education ,  College/higher education ,  Postgraduate, Research & Scholarly ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction Part I: The world of British advertising 1. Advertising in the age of affluence Part II: Television, the housewife and Anglo-American relations 2. Apostle of Americanisation? J. Walter Thompson Company Ltd and Anglo-American relations 3. Understanding ordinary women: market research and the mass market housewife 4. A challenge both alarming and alluring: the birth of TV advertising 5. All mod cons: television advertising, domesticity and social change Part III: The reception of television advertising 6. Welcome Intrusion? TV advertising and the viewing public 7. Trading on human weakness: advertising, morality and consumer desire Conclusion Index -- .

Reviews

‘Nixon’s Hard Sell is a valuable addition to the field of advertising history that brings a much-needed transatlantic analysis to the fore.’ Stephanie American, H-Diplo, October 2016 -- .


'Nixon's Hard Sell is a valuable addition to the field of advertising history that brings a much-needed transatlantic analysis to the fore.' Stephanie American, H-Diplo, October 2016 -- .


'Nixon's Hard Sell is a valuable addition to the field of advertising history that brings a much-needed transatlantic analysis to the fore.' Stephanie American, H-Diplo, October 2016 -- .


Author Information

Sean Nixon is Professor in the Department of Sociology at University of Essex

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