“Happy Eating” and Food Addiction in American Advertising
Author:   Debbie Danowski
Publisher:   Lexington Books
ISBN:  

9781666939262


Pages:   232
Publication Date:   30 October 2023
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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“Happy Eating” and Food Addiction in American Advertising


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Full Product Details

Author:   Debbie Danowski
Publisher:   Lexington Books
Imprint:   Lexington Books/Fortress Academic
Dimensions:   Width: 16.10cm , Height: 2.30cm , Length: 23.80cm
Weight:   0.535kg
ISBN:  

9781666939262


ISBN 10:   1666939269
Pages:   232
Publication Date:   30 October 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Chapter One: Don’t Worry, Eat Chapter Two: I’ll Eat What I Want, When I Want Chapter Three: Kids Know Best What to Eat Chapter Four: Breathe Deeply and Eat Chapter Five: Be Happy and Eat Chapter Six: Move and Chew Chapter Seven: Be Healthy and Eat Chapter Eight: Eat and Be Smart Chapter Nine: Eat This Because I Love You Chapter Ten: Chew and Make Friends Chapter Eleven: Chew and Change the World Chapter Twelve: Start Worrying and Change Things

Reviews

“Happy Eating” and Food Addiction in American Advertising is a timely text that examines the food addiction behaviors featured in ultra-processed food advertising. From catchy commercial phrases to the use of iconic mascots the author brings to light the various ways advertisers communicate about food and why we should eat it. Grounded in careful analysis of fast food and processed food commercials, Danowski demonstrates the tactics advertisers use to suggest we purchase the food and then consume it. This book is a one-of-kind gem that left me critically analyzing the food I now put in my grocery cart. -- Sarah S. LeBlanc, Purdue University Fort Wayne


Author Information

Debbie Danowski is associate professor of communication studies at Sacred Heart University.

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