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9780230116450

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Reviews

Praise for Experiential Marketing: <br> Schmitt is a marketing guru . . . He makes sense on every level - from the intellectual to the emotional. - Ronald A. Galotti, president and publisher, Talk Media, Inc.<br> Experiential Marketing aims at the heart of e-customer relations. Schmitt is an extraordinary thinker and writer. - Mary Olson, president and CEO, Transition NetworksPraise for Big Think Strategy: <br> Schmitt practices what he preaches. This book opens up minds - and tantalizing opportunities. - Sir Martin Sorrell Schmitt . . . created useful templates for organizations to come up with ideas that could be big. - BNETPraise for Customer Experience Management: In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt's prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. - Martyn Straw, chief strategy officer, BBDO Worldwide With his groundbreaking new book, Schmitt answers a much-ne

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BERND SCHMITT Robert D. Calkins Professor International Business at Columbia University, USA, the Director of the Center on Global Brand Leadership, and CEO of the EX Group. He is a frequent keynote speaker at conferences worldwide, and has appeared on BBC, CNN, and on The Daily Show with Jon Stewart. Schmitt has written for The New York Times, the Asian Wall Street Journal, and the Financial Times, and is also the author of a handful of books, including Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more thantwenty languages.

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