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9781032507873

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Siok Kuan Tambyah is an associate professor at the NUS Business School, National University of Singapore (NUS). Her research and teaching interests include consumption and identity, consumer culture, happiness and pedagogical research on residential colleges. She has published extensively, with her most recent publication being Student Growth and Development in New Higher Education Learning Spaces; Student-Centred Learning in Singapore. Tan Soo Jiuan is an honorary fellow at the NUS Business School. She has published in leading international journals, and coauthored several books: Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, Happiness and Wellbeing: The Singaporean Experience, Happiness, Wellbeing and Society: What Matters for Singaporeans, and Competing for Markets: Growth Strategies for SMEs. Yuen Wei Lun is a PhD student at the NUS Business School. He is particularly interested in exploring the psychological factors that influence human decision- making, with an emphasis on promoting sustainability, consumer wellbeing, and responsible consumption. As a budding researcher, his research has been published in the Journal of Personality.

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