Handling Digital Brains: A Laboratory Study of Multimodal Semiotic Interaction in the Age of Computers

Awards:   Winner of <PrizeName>Winner, 2011-2012 Distinguished Book Award given by the Ethnomethodology and Conversation Analysis section of the American Sociological Association</PrizeName> 2012 Winner of American Sociological Association: Distinguished Scholarly Publication Award 2011. Winner of American Sociological Association: Distinguished Scholarly Publication Award 2012. Winner of Winner, 2011-2012 Distinguished Book Award given by the Ethnomethodology and Conversation Analysis section of the American Sociological Association 2012 Winner of Winner, 2011-2012 Distinguished Book Award given by the Ethnomethodology and Conversation Analysis section of the American Sociological Association</PrizeName> 2012
Author:   Morana Alač (Professor, UC San Diego)
Publisher:   MIT Press Ltd
ISBN:  

9780262015684


Pages:   218
Publication Date:   22 April 2011
Recommended Age:   From 18 years
Format:   Hardback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Handling Digital Brains: A Laboratory Study of Multimodal Semiotic Interaction in the Age of Computers


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Awards

  • Winner of <PrizeName>Winner, 2011-2012 Distinguished Book Award given by the Ethnomethodology and Conversation Analysis section of the American Sociological Association</PrizeName> 2012
  • Winner of American Sociological Association: Distinguished Scholarly Publication Award 2011.
  • Winner of American Sociological Association: Distinguished Scholarly Publication Award 2012.
  • Winner of Winner, 2011-2012 Distinguished Book Award given by the Ethnomethodology and Conversation Analysis section of the American Sociological Association 2012
  • Winner of Winner, 2011-2012 Distinguished Book Award given by the Ethnomethodology and Conversation Analysis section of the American Sociological Association</PrizeName> 2012

Overview

An analysis of how fMRI researchers actively involve their bodies—with hand movements in particular—in laboratory practice. The results of fMRI brain scanning require extensive analysis in the laboratory. In Handling Digital Brains, Morana Alač shows that fMRI researchers do not sit passively staring at computer screens but actively involve their bodies in laboratory practice. Discussing fMRI visuals with colleagues, scientists animate the scans with gestures, and talk as they work with computers. Alač argues that to understand how digital scientific visuals take on meaning we must consider their dynamic coordination with gesture, speech, and working hands. These multimodal actions, she suggests, are an essential component of digital scientific visuals. A semiotician trained in cognitive science, Alač grounds her discussion in concepts from Peirce's semiotics and her methodology in ethnography and multimodal conversation analysis. Basing her observations on videotaped records of activity in three fMRI research labs, Alač describes scientists' manual engagement with digital visuals of the human brain. Doing so, she turns her attention to the issue of practical thinking. Alač argues that although fMRI technology directs scientists to consider human thinking in terms of an individual brain, scientific practices in the fMRI lab demonstrate thinking that engages the whole lived body and the world in which the body is situated. The turn toward the digital does not bring with it abstraction but a manual and embodied engagement. The practical and multimodal engagement with digital brains in the laboratory challenges certain assumptions behind fMRI technology; it suggests our hands are essential to learning, and the making of meaning.

Full Product Details

Author:   Morana Alač (Professor, UC San Diego)
Publisher:   MIT Press Ltd
Imprint:   MIT Press
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.431kg
ISBN:  

9780262015684


ISBN 10:   0262015684
Pages:   218
Publication Date:   22 April 2011
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   No Longer Our Product
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Morana Alac is Assistant Professor in the Department of Communication and Program in Science Studies at the University of California, San Diego.

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