Handelsmarketing: Grundlagen der marktorientierten Fuhrung von Handelsbetrieben
Author:   Dieter Ahlert ,  Peter Kenning ,  Christian Brock
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   3., uberarb. u. erw. Aufl. 2020
ISBN:  

9783662618509


Pages:   394
Publication Date:   15 September 2020
Format:   Mixed media product
Availability:   Manufactured on demand   Availability explained
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Handelsmarketing: Grundlagen der marktorientierten Fuhrung von Handelsbetrieben


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Author:   Dieter Ahlert ,  Peter Kenning ,  Christian Brock
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   3., uberarb. u. erw. Aufl. 2020
Dimensions:   Width: 16.80cm , Height: 2.20cm , Length: 24.00cm
Weight:   0.702kg
ISBN:  

9783662618509


ISBN 10:   3662618508
Pages:   394
Publication Date:   15 September 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Univ.-Prof. Dr. Dieter Ahlert ist emeritierter Ordinarius fur Betriebswirtschaftslehre, insbesondere Distribution und Handel, der Westfalischen Wilhelms-Universitat Munster und ehemaliger Direktor des Instituts fur Handelsmanagement und Netzwerkmarketing am Marketing Center Munster.Univ.-Prof. Dr. Peter Kenning ist Inhaber des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere Marketing, an der Heinrich-Heine-Universitat Dusseldorf.Univ.-Prof. Dr. Christian Brock ist Inhaber des Lehrstuhls fur ABWL: Marketing an der Universitat Rostock.

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