Overview

Handbook of Template-Based Website Development & Management is a practical guide to building, managing, and scaling professional websites using modern templates and content management systems. As websites continue to function as the central digital asset for businesses, a structured approach to template-based development is essential for performance, usability, and long-term sustainability. Written by Dr. Anubhav Gupta, a marketing strategist with more than two decades of experience, this handbook provides a clear framework for selecting platforms, customising templates, structuring content, optimising performance, and governing websites over time. Dr. Gupta is an alumnus of IIT-BHU and ISB Hyderabad, and the Co-Founder of SARK Promotions and Curiobuddy. He regularly shares insights through elgorythm.in. Designed as a ready reckoner for small businesses, a reference guide for practitioners, and structured study material for institutes, this book balances technical fundamentals with real-world implementation workflows. It is suitable for entrepreneurs, marketers, web managers, and educators seeking scalable and cost-efficient website solutions.

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