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OverviewTo compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities. The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians. Full Product DetailsAuthor: Hakan Sezerel , Bryan ChristiansenPublisher: IGI Global Imprint: IGI Global Weight: 0.363kg ISBN: 9781668446454ISBN 10: 1668446456 Pages: 430 Publication Date: 30 October 2022 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationBryan Christiansen is the Chief Executive Officer of Global Research Society, LLC in Michigan, USA. A former business lecturer at universities in Russia, Turkey, and the USA, he has traveled to 41 countries where he has conducted international business since 1985 in multiple languages and various industries with Global 500 firms and smaller. Christiansen received his Bachelor of Science degree in Marketing at the University of the State of New York in 1996 and his MBA degree at Capella University in 2003. The author of 22 Scopus-indexed Reference books on business, cultural studies, economics, and psychology, he is fluent in Chinese, Japanese, Spanish, and Turkish. Christiansen is currently working with a Russian theoretical mathematician on a new economic model for developing nations. Tab Content 6Author Website:Countries AvailableAll regions |