Overview

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives. The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula. Contributors: L. M. Aksoy, K. L. Becker-Olsen, E. Bigne, C.L. Bowen, D. L. Cassill, C. Corus, R. Curras-Perez, M. e. Drumright, A. Ekpo, L. Ferrell, O.C. Ferrell, F. Guzman, G. R. Henderson, R.P. Hill, Y. A. Komarova, G. R. Laczniak, R. Langan, D.R. Lehmann, S. Lopez, D. M. Martin, K. D. Martin, J. G. Mikeska, P. E. Murphy, J. L. Ozanne, M. Pirson, F.F. Quinn, J. M. Rapp, H. Ryu, J. Sawayda. J. Schouten, N. C. Smith, C. R. Taylor, D.M. Thorne, H. Weijo, Z. Yvaire

Full Product Details

Author:   Ronald Paul Hill ,  Ryan Langan
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Dimensions:   Width: 15.60cm , Height: 2.70cm , Length: 23.40cm
Weight:   0.776kg
ISBN:  

9781781003787

ISBN 10:   1781003785
Pages:   432
Publication Date:   25 July 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Introduction Ronald Paul Hill PART I: THE MARKETING AND CORPORATE SOCIAL RESPONSIBILITY NEXUS 1. Research at the Intersection of Marketing and CSR Ryan Langan 2. The Domain of Corporate Social Responsibility and Marketing O.C. Ferrell, Linda Ferrell and Jennifer Sawayda 3. The Relationship between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good Gene R. Laczniak and Patricm E. Murphy PART II: MARKETING STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY 4. Organizational Congruence with Socially Responsible Behaviors Minette E. i Drumright 5. Effective Communications with Stakeholders Floyd F. Quinn and Debbie M. Thorne 6. Against Ethics and CSR: A Call for a Science-Based Market-Holistic Approach to Sustainability in Business Henri Weijo, Diane M. Martin and John W. Schouten PART III: CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY 7. The CSR Conundrum: Understanding Consumer Response to Corporate Social Responsibility Karen L. Becker-Olsen 8. Finding the Link between CSR Initiatives and Consumers: The Role of Benefits and Consumer-Company Identification Enrique Bigne and Rafael Curras-Perez 9. Modeling Non-Consumer Behavior: Consumption-as-Restriction and Corporate Social Responsibility Justine M. Rapp, Ronald Paul Hill and Donald R. Lehmann PART IV: GLOBAL ISSUES IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY 10. Consumers and CSR Understanding: Nuances in Consumer Perceptions of Corporate Responsibility Initiatives Sofia Lopez and N. Craig Smith 11. Corporate Social Responsibility: A Look at Eastern Nations Charles R. Taylor, C. Luke Bowen and Hoin Ryu 12. A Latin American View of CSR and Marketing Francisco Guzman PART V: MARKETING PUBLIC POLICY AND CORPORATE SOCIAL RESPONSIBILITY 13. What Can Ants Tell Us About Corporate Social Responsibility? Deby L. Cassill 14. Mandating Socially Responsible Behavior Michael Pirson, Lerzon M. Aksoy and Yuliya A. Komarova 15. Good from 'Evil': The Polarizing Effects of Corporate Social Responsibility for Controversial Companies Geraldine Rosa Henderson, Akon Ekpo and Zachary Yvaire PART VI: PERSPECTIVES ON MARKETING AND CORPORATE SOCIAL RESPONSIBILITY 16. A Global Perspective for Responsibly Serving Customers Ronald Paul Hill and Kelly D. Martin 17. The Rising Tide of Corporate Accountability: Deliberative and Participatory Methods for Positive Impact Canan Corus and Julie L. Ozanne 18. Doing Harm While Attempting Good: A Critical Eye on Corporate Social Responsibility Justine M. Rapp and Jessica G. Mikeska Index

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Author Information

Edited by Ronald Paul Hill, Villanova University, US and Ryan Langan, Assistant Professor of Marketing, University of San Francisco, US

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