Handbook of Research on Marketing and Corporate Social Responsibility
Author:   R P Hill ,  R Langan
Publisher:   Edward Elgar Publishing
ISBN:  

9781322025001


Pages:   432
Publication Date:   01 January 2014
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Handbook of Research on Marketing and Corporate Social Responsibility


Overview

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.

Full Product Details

Author:   R P Hill ,  R Langan
Publisher:   Edward Elgar Publishing
Imprint:   Edward Elgar Publishing
ISBN:  

9781322025001


ISBN 10:   1322025002
Pages:   432
Publication Date:   01 January 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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