Full Product Details
Author: Charles A. Ingene ,
James R. Brown ,
Rajiv P. Dant
Publisher: Edward Elgar Publishing Ltd
Imprint: Edward Elgar Publishing Ltd
ISBN: 9780857938596
ISBN 10: 0857938592
Pages: 608
Publication Date: 22 February 2019
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
'Finally! We have a book that synthesizes the vast and long literature on marketing channels. As future researchers grapple with questions in the age of online channels of distribution, the contributions in this book, from leading thinkers in our field, will prove invaluable.' --Anthony Dukes, University of Southern California, US'This Handbook provides a delightful guide full of important information for academians and practitioners related to distribution channels. It covers a variety of topics, ranging from empirical issues such as how firms locate their offerings in the value chain and monitor their partners' performance to conceptual issues such as channel design, channel coordination, and channel governance. Read this - and learn from one of the best.' --Qiong Wang, University of Oklahoma, US
'Finally! We have a book that synthesizes the vast and long literature on marketing channels. As future researchers grapple with questions in the age of online channels of distribution, the contributions in this book, from leading thinkers in our field, will prove invaluable.' -- Anthony Dukes, University of Southern California, US 'This Handbook provides a delightful guide full of important information for academians and practitioners related to distribution channels. It covers a variety of topics, ranging from empirical issues such as how firms locate their offerings in the value chain and monitor their partners' performance to conceptual issues such as channel design, channel coordination, and channel governance. Read this - and learn from one of the best.' -- Qiong Wang, University of Oklahoma, US
`Finally! We have a book that synthesizes the vast and long literature on marketing channels. As future researchers grapple with questions in the age of online channels of distribution, the contributions in this book, from leading thinkers in our field, will prove invaluable.' -- Anthony Dukes, USC-Marshall School of Business, US `This Handbook provides a delightful guide full of important information for academians and practitioners related to distribution channels. It covers a variety of topics, ranging from empirical issues such as how firms locate their offerings in the value chain and monitor their partners' performance to conceptual issues such as channel design, channel coordination, and channel governance. Read this - and learn from one of the best.' -- Qiong Wang, University of Oklahoma, US
Author Information
Edited by Charles A. Ingene, University of Oklahoma, James R. Brown, West Virginia University and the late Rajiv P. Dant, formerly University of Oklahoma, US
