Overview

The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations strategic management marketing state-business relations business and development business policy issues. It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion. Serving as a timely overview of more than two decades of scholarly research, this Handbook will be an essential resource for academics, students and researchers interested in Asian business.

Full Product Details

Author:   Henry Wai-chung Yeung
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
ISBN:  

9781848440920

ISBN 10:   1848440928
Pages:   512
Publication Date:   30 May 2008
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Contents: 1. Unpacking the Business of Asian Business Henry Wai-chung Yeung PART I: BUSINESS STRATEGY AND ORGANIZATION 2. Strategy Research in Asia Andrew Delios, Wei Wei Xu and Kulwant Singh 3. Towards an Institution-based View of Business Strategy in Asia Mike W. Peng 4. Guanxi as the Chinese Norm for Personalized Social Capital: Toward an Integrated Duality Framework of Informal Exchange Peter Ping Li 5. Transferring Knowledge to Enterprises in China Eric W.K. Tsang 6. Business Organizations in China Doug Guthrie and Junmin Wang PART II: BUSINESS AND MARKETING 7. Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia Piyush Sharma, Cindy M.Y. Chung, M. Krishna Erramilli and Bharadhwaj Sivakumaran 8. Marketing Practice 'Crossvergence' in Post-crisis Asia Tim G. Andrews 9. Entry and Marketing Strategies of FDI Firms in China Tung-lung Steven Chang 10. China Marketing Ying Ho and Kam-hon Lee 11. Global Retailers and Asian Manufacturers Gary G. Hamilton and Misha Petrovic PART III: BUSINESS-STATE RELATIONS 12. The State and Transnational Capital in Adaptive Partnership: Singapore, South Korea and Taiwan Christopher M. Dent 13. Capital's Search for Order: Foreign Direct Investment, Models and Hybrid Models of Social Order in Southeast Asia Nicholas A. Phelps 14. Government Policies Towards FDI Across East and Southeast Asia: Move Towards Business Policies Encouraging Inter-firm Relationships between MNEs and Local Firms Axele Giroud 15. Change and Continuity in Business Organization: The Roles of the State and Regional Ethnicity in Singapore Lai Si Tsui-Auch 16. How Taiwan Built an Electronics Industry: Lessons for Developing Countries Today John A. Mathews PART IV: BUSINESS, DEVELOPMENT AND POLICY ISSUES 17. Cultural Considerations of Business and Economic Development in East Asia F. Gerard Adams and Heidi Vernon 18. The Dynamics of Southeast Asian Chinese Business Henry Wai-chung Yeung 19. Innovation Policies for Asian SMEs: An Innovation System Perspective Cristina Chaminade and Jan Vang 20. Explaining Multinational Companies from the Developing Economies of East and Southeast Asia Paz Estrella Tolentino 21. Explaining the Emergence of Thai Multinationals Pavida Pananond 22. Corporate China Goes Global Friedrich Wu Index

Reviews

'This book serves as an important guide to the many fascinating research questions about Asian business waiting to be addressed. The study of Asian business has reached equality in importance to the study of business in Europe and North America. Researchers who study any of these regions have an incentive to follow the study of business in the other regions, if for no other reason than that many global firms from each region operate in all regions now. Nonetheless, the more important reason for knowledge transfer among researchers of each region is that these exchanges can only advance everyone's research. Henry Yeung and the contributors are to be thanked for setting out a rich agenda for research on Asian business that will elevate this study to equality with research elsewhere in the world.'- Eurasian Geography and Economics'... this book is extremely comprehensive and well researched. It will be of particular interest to scholars in the fields of international business, development studies, economic geography, regional studies as well as international and national policymakers.'- Science Technology & Society

Author Information

Edited by Henry Wai-chung Yeung, Professor of Economic Geography, National University of Singapore, Singapore

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