Handbook of Research Methods in Consumer Psychology
Author:   Frank Kardes (University of Cincinnati, USA) ,  Paul M. Herr (Virginia Tech, USA) ,  Norbert Schwarz (University of Southern California, USA)
Publisher:   Taylor & Francis Inc
ISBN:  

9780815352938


Pages:   528
Publication Date:   29 April 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Handbook of Research Methods in Consumer Psychology


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Full Product Details

Author:   Frank Kardes (University of Cincinnati, USA) ,  Paul M. Herr (Virginia Tech, USA) ,  Norbert Schwarz (University of Southern California, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780815352938


ISBN 10:   081535293
Pages:   528
Publication Date:   29 April 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech. Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.

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