Handbook of Research Methods in Consumer Psychology
Author:   Frank Kardes (University of Cincinnati, USA) ,  Paul M. Herr (Virginia Tech, USA) ,  Norbert Schwarz (University of Southern California, USA)
Publisher:   Taylor & Francis Inc
ISBN:  

9780815352983


Pages:   528
Publication Date:   01 May 2019
Format:   Paperback
Availability:   In Print   Availability explained
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Handbook of Research Methods in Consumer Psychology


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Author:   Frank Kardes (University of Cincinnati, USA) ,  Paul M. Herr (Virginia Tech, USA) ,  Norbert Schwarz (University of Southern California, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Weight:   0.857kg
ISBN:  

9780815352983


ISBN 10:   0815352980
Pages:   528
Publication Date:   01 May 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech. Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.

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