Overview

Handbook of PPC Advertising is a practical and performance-focused guide to planning, executing, and optimising paid media campaigns across modern digital platforms. As competition for online visibility intensifies, pay-per-click advertising has become a critical channel for businesses seeking immediate, measurable results. Authored by Dr. Anubhav Gupta, a marketing strategist with more than two decades of experience, this book provides a structured approach to PPC advertising grounded in real-world execution. Dr. Gupta is an alumnus of IIT-BHU and ISB Hyderabad, and the Co-Founder of SARK Promotions and Curiobuddy. He regularly shares his insights through elgorythm.in. Designed as a ready reckoner for small businesses, a reference guide for practitioners, and structured study material for institutes, this handbook covers campaign structure, keyword targeting, bidding strategies, ad copy development, conversion tracking, optimisation techniques, and performance measurement. Whether you are launching your first PPC campaign, managing client accounts, or teaching performance marketing, this book provides clear frameworks, checklists, and decision-making models for achieving consistent ROI from paid advertising.

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