Overview

A hands-on introduction to the fields of business and management, this comprehensive text unveils the theories behind management and organization via a practice-led, international approach. In this fourth edition, the book expands with six new chapters on digital business transformation, internationalization, corporate social responsibility, the future of work, human resource management, and culture. In addition, the book contains new, topical practical examples, and features a fully modernized layout. This comprehensive, practice-led text will be valuable for students of business, management and organisation globally. A companion website offers students multiple choice questions, practical cases, and assignments, whilst instructors can assess exams, cases, and college sheets.

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9789001895648

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Author Information

Jos Marcus teaches M&O, Marketing, and Business Management at the Inholland University of Applied Sciences. Marcus was involved with the development of the new full-time Business Studies program. He is also a partner with Accompany, an organization specialized in developing educational learning tools. Nick van Dam is a consultant, writer, speaker, teacher, and researcher in the fields of (corporate) learning & development, sustainable business, and leadership development. He is a professor with ties to various universities. Van Dam is the author and co-author of over 25 books.

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