Overview

Entrepreneurship refers to an act of creating a business and extracting economic value from it. It involves taking risks in an expectation of gaining profit from it. Innovation is a significant requirement in entrepreneurship for creating a sustainable business and gaining a competitive advantage. It plays a vital role in entrepreneurship whether in an existing business, a new venture or a government institution. Innovation can bring new concepts, strategies and approaches to a business. Internationalization refers to the efforts made by an organization for achieving the objectives to increase its international presence. Internationalization involves designing a product in such a way that it is able to meet the needs of people from various countries. Innovation and internationalization are two closely related strategies that are helpful for developing a new or existing business. This book explores all the important aspects of innovation, internationalization and entrepreneurship in the present day scenario. It will serve as a reference to a broad spectrum of readers.

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9781647254575

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