Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace
Author:   William Lazer
Publisher:   Bloomsbury Publishing Plc
Edition:   2nd Revised edition
ISBN:  

9780029181751


Pages:   211
Publication Date:   03 June 1998
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Handbook of Demographics for Marketing and Advertising: New Trends in the American Marketplace


Overview

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

Full Product Details

Author:   William Lazer
Publisher:   Bloomsbury Publishing Plc
Imprint:   Lexington Books
Edition:   2nd Revised edition
Dimensions:   Width: 16.20cm , Height: 2.80cm , Length: 24.20cm
Weight:   0.617kg
ISBN:  

9780029181751


ISBN 10:   0029181755
Pages:   211
Publication Date:   03 June 1998
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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