Overview

Handbook of Content Marketing is a practical and strategic guide for building content systems that drive visibility, trust, and long-term business growth. As digital audiences become increasingly selective, content marketing has emerged as a foundational capability for brands, startups, and professionals. Written by Dr. Anubhav Gupta, a marketing strategist with more than two decades of experience, this book provides a structured framework for planning, creating, distributing, and measuring content. Dr. Gupta is an alumnus of IIT-BHU and ISB Hyderabad, and the Co-Founder of SARK Promotions and Curiobuddy. He actively shares his professional insights through his blog at elgorythm.in. Designed as a ready reckoner for small businesses, a reference guide for practitioners, and study material for institutes, the book covers content strategy, calendars, funnels, optimisation techniques, and performance measurement. It balances theory with actionable frameworks, making it suitable for both learning and real-world execution. Whether you are building a DIY content engine, teaching content marketing, or managing professional campaigns, this handbook provides a clear, scalable approach to content-led growth.

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