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9781789906349

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'When two of the leading scholars in the field come together to edit a Handbook, the result, as expected, is this valuable resource. It is a comprehensive book that brings together different theoretical, methodological, and conceptual traditions for advocacy, mobilization, engagement, and empowerment, through a holistic understanding of culture-specific communicative actions, tools, and approaches. This Handbook is a must have reference for all students, teachers, scholars, consultants, and practitioners in this discipline.' -- Sundeep Muppidi, University of Hartford, US

'When two of the leading scholars in the field come together to edit a Handbook, the result, as expected, is this valuable resource. It is a comprehensive volume that brings together different theoretical, methodological, and conceptual traditions for advocacy, mobilization, engagement, and empowerment, through a holistic understanding of culture-specific communicative actions, tools, and approaches. This Handbook is a must have reference for all students, teachers, scholars, consultants, and practitioners in this discipline.' -- Sundeep Muppidi, University of Hartford, US

'When two of the leading scholars in the field come together to edit a Handbook, the result, as expected, is this valuable resource. It is a comprehensive volume that brings together different theoretical, methodological and conceptual traditions for advocacy, mobilization, engagement and empowerment, through a holistic understanding of culture-specific communicative actions, tools and approaches. This Handbook is a must have reference for all students, teachers, scholars, consultants and practitioners in this discipline.' -- Sundeep Muppidi, University of Hartford, US

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Edited by Srinivas Raj Melkote, Emeritus Professor, School of Media and Communication, Bowling Green State University and Arvind Singhal, Samuel Shirley and Edna Holt Marston Endowed Professor of Communication, Department of Communication, The University of Texas at El Paso, US and Professor 2, Inland Norway University of Applied Sciences, Norway

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