Overview

Halal Tourism and Artificial Intelligence: New Approaches for a New Generation explores the rapid growth of halal tourism and its intersection with artificial intelligence (AI), offering fresh insights into a dynamic and evolving market. As of 2023, Muslims comprise 23.4% of the global population, with projections indicating this will rise to 26.4% by 2030, translating to approximately 2.51 billion people. This demographic shift, particularly in regions like Sub-Saharan Africa, Central Asia, and South Asia, is driving an increase in demand for tourism that aligns with religious principles. This edited volume addresses the expanding scope of halal tourism and the emerging role of artificial intelligence in meeting the needs of this growing market. With the increasing purchasing power of pious tourists, destinations catering to Muslim-friendly travel are ramping up efforts to attract this important demographic. Targeting professionals in the halal tourism industry, researchers, and anyone interested in the intersection of technology and cultural tourism, this timely work fills a crucial gap in the literature by offering a forward-looking perspective on a market poised for continued growth.

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9781806861668

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Anukrati Sharma is a Professor at the University of Kota, India. Shruti Arora is an Associate Professor at the Modi Institute of Management & Technology, India. Hüseyin Pamukcu is an Associate Professor at the University of Afyon Kocatepe, Turkey. 

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