Overview

Haircolor 101 - The Beginning, is the First Volume in the Trade Secrets of a Haircolor Expert haircolor education program. In this book you will learn all of the basic fundamentals of haircolor formulation and it will prepare you for the rest of the program. Topics include: Key #1 -- The Secrets of the Hair -The Secrets of Texture -Understanding Texture -Understanding Porosity -The Natural Level -Understanding Natural Pigment -Understanding the Decolorization of Natural Pigment -Contributing Color Pigment Chart Key #2 -- Secret of the Products -4 Main Types of Haircolor -Where Haircolor Lives -Temporary Haircolor -Semi-Permanent Haircolor -Demi-Haircolor -Permanent Haircolor Key #3 -- The Secret of Formulation -The 2 Variables of Timing and Developer Strength -Understanding Levels and Tones -2 Different Tonal Systems -Color Identification -Understanding Developers -When to Use Which Developer -Secrets of the Color Wheel Key #4 - Secrets of Application & Timing -It All Starts With the Consultation -Mary's Makeover -Valerie's Makeover -Ann's Makeover

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9780692201848

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David Velasco - HAIRCOLOR SPECIALIST - MASTER STYLIST - SALON OWNER - EDUCATOR - CONSULTANT - AUTHOR With 40 years Experience in the field of hairdressing, Velasco has become one of the industry's leading authorities. Velasco began his career at the young age of 16 in Tampa.Fla. He soon moved to London, England where he worked and studied his craft with world-renowned hairdressers of that era. Upon return to the USA Velasco began to develop his skills as an Educator and Effective Communicator while working with John & Suzzane Chadwick at the Hair Fashion Development Center on New York's 5th Ave. By the age of 21 Velasco was STYLES DIRECTOR for the SAKS FIFTH AVE. beauty salon in New York City. Over the next 20 years Velasco became involved in almost every aspect of hair related activities possible. Including such achievements as, Freelance Hair Designer for photo sessions with major beauty publications and television commercials. He has held such prestige positions as Educational and Creative Consultant to CLAIROL INC., SHISEIDO LTD.,& THE WELLA CORP.. He has preformed as the Featured Guest Artist and Master Educator at hundreds of trade events throughout the world. His presentation at the HAIRCOLOR U.S.A., symposium was rated BEST EDUCATIONAL EVENT by his peers. Velasco has been a Contributing Author to many hair related articles for both consumer and professional publications and books. Velasco held a position as the NATIONAL ARTISTIC DIRECTOR FOR THE WELLA CORP. for ten years and is a member of the INTERNATIONAL HAIRCOLOR EXCHANGE. Velasco was formally the DIRECTOR OF HAIRCOLOR for the world renowned BUMBLE & BUMBLE SALON in NEW YORK CITY and presently resides over his own salon David Velasco Salon, LTD. in Doylestown, Pennsylvania. David and his Salon are proud members of INTERCOIFFURE MONDIAL, which is the most prestigious international hairdressing organization in the world and he is a recent resipiant of the ANDY AWARD, which is the American Board of Certified Haircolorist Teacher of the Year Award. As an industry leader, David is also owner of Salon Success Systems Publications through which he has Authored and Self-Published many books in the Art of Haircolor branded: Trade Secrets of a Haircolor Expert , and produced a Series of Educational DVD's and a social networking website: The Haircolor Clubhouse where he provides free haircolor education to professional hairdressers around the world.

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