Overview

The world around us has changed. The food & beverage industry has changed. The hospitality industry has changed. But will some ways of life change for the better? Will perhaps the restaurant, bar, and hospitality industry come out of the COVID-19 pandemic - even stronger? With the right changes to the previous status quo, it is possible. There's no question, resets are major undertakings, but a major reset will provide us with a clean start and that's what this industry needs. The COVID-19 pandemic may have provided us with that once in a lifetime opportunity to do just that. Whether or not you're a hotelier, restaurateur, bar owner or a front-line staff member - this book will position you for success in the 'new normal'. With a spotlight on hybrid business models, real estate, profit margins, technology, guest experiences, culture, diversity, and mindset; Hacking the New Normal is the guidance you need. This book may not contain all the answers-it's not a Magic 8-Ball. But Doug Radkey, following up on his first book, Bar Hacks: Developing the Fundamentals for an Epic Bar, will explain the need and importance of resetting the industry. ""The purpose of this book is to rebuild confidence for the future of this industry and to do whatever I can, within my power, to help others prepare for what is needed to not only rebuild - but win in this industry as we beat the COVID-19 pandemic"".""Do you think you can hit the reset button on your approach to business? Do you think you can help hit the reset button on this industry? I have made the decision to do so. The question remains, have you?""

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