Overview

Gund, America's oldest and most recognized stuffed-toy manufacturer, has produced millions of quality toys for more than one hundred years. Since Adolf Gund launched the company in Norwalk, Connecticut, in 1898, Gund has prided itself on its founding values of quality, workmanship, and huggability. The photographs in Gund document significant events in the company's history, including prestigious awards, lovable products, and important people. Gund was making stuffed bears four years before teddy bears became the namesake of President Theodore Teddy Roosevelt. From Snuffles the bear to Muttsy the dog, these plush playthings fill millions of homes and hearts.

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9780738537108

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Bruce S. Raiffe and his son Alex Baron Raiffe compiled the photographs and compelling narrative for this book. Bruce Raiffe represents the third generation of Gund family ownership and is currently serving as the company's chairman and chief executive officer. Alex Raiffe has spent summers as an intern working with the Gund archives. These images are drawn from the company's extensive archives, which contain records, products, and artwork dating from Gund's inception.

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