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9780470746226

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Reviews

'A provocative, vibrant, panoramic review of the way we live -and shop- today. Hesz and Neophytou pose fundamental questions about the role of fear and guilt in modern consumption and marketing.' - Jim Carroll, Chairman, Bartle Bogle Hegarty ?The biggest economic downturn in our lifetimes has clearly highlighted the limitations of the plc model that has been the basis of our western economy for generations. However, this thought-provoking, well-written analysis shows that there are viable sustainable alternatives, which should be considered as we move to a post recession world.? - Patrick Allen, Marketing Director, The Co-operative Group 'A hugely entertaining analysis that cuts through the rhetoric and offers new insights into the causes and cure for greenwash.' ? Mark Line, Executive Chairman, Two Tomorrow?s Group

'A provocative, vibrant, panoramic review of the way we live -and shop- today. Hesz and Neophytou pose fundamental questions about the role of fear and guilt in modern consumption and marketing.' - Jim Carroll, Chairman, Bartle Bogle Hegarty ‘The biggest economic downturn in our lifetimes has clearly highlighted the limitations of the plc model that has been the basis of our western economy for generations. However, this thought-provoking, well-written analysis shows that there are viable sustainable alternatives, which should be considered as we move to a post recession world.' - Patrick Allen, Marketing Director, The Co-operative Group 'A hugely entertaining analysis that cuts through the rhetoric and offers new insights into the causes and cure for greenwash.' -- Mark Line, Executive Chairman, Two Tomorrow's Group ‘…a wide-ranging review around the evolution of mass communication (and the consumer)…' (Admap, March 2010). ‘…presents a compelling critique of organisations' attempts to assuage their customers' guilt about green issues.' (Edge, March 2010). ‘…thought-provoking and funny with many enjoyable passages. Definitely worth a read.' (B2B Marketing, May 2010).

Author Information

Alex Hesz Across several of London?s Advertising and Communications agencies, Alex has worked with some of the world?s largest brands and businesses, including British Airways, GlaxoSmithKline, RBS, Coca-Cola, Nestlé, Diageo, Nokia and the UK Government. In particular, Alex has worked broadly in the areas of sustainability and corporate responsibility, whether reducing the size of cat-food boxes, preventing children from using their phones for bullying or working towards a single, universal charger. He lives in South London, and works at DDB. Bambos Neophytou Since abandoning his academic research program (a hopelessly inadequate attempt to fuse sociolinguistics with cognitive pragmatics), Bambos has worked or consulted for a variety of organisations (Added Value, BBC, BBH, VCCP) in a strategic marketing and communications capacity. Having been unable to finish reading any books on marketing communications, he has always wanted to write one that was readable from beginning to end. He believes this has now been achieved. He currently lives in West Berkshire, is training to be a carpenter and is Head of Planning at Exposure.

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