Overview

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the internet and social media, training amateur models and how to set up and run a dressing room. Whether the reader is experienced or a novice this text provides a step-by-step process for how to plan, organize, promote and execute an exciting fashion show.

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9781501310140

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I love the writing style. Not only does it interest and excite the students, this is the ONE book they keep and refer back to! Diane Ellis, Meredith College, USA

Author Information

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, USA, where she taught a wide range of merchandising courses including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, USA. As a Fairchild Books author, she has written books on event planning, fashion promotion, and the writing process.

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