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9781501314643

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It can be a good source for the students in level 5 or year 2 to start thinking of the real world. It does get a bit descriptive but is still a good accumulation of information the retail students can use to know about the practical world. -- Hasan Gilani, Brighton University, UK The additions / revisions from the earlier version are noteworthy and useful in today's environment. The strength of the proposal is in Chapters 3 and 10. Branding yourself for a career is an essential element that is missing in the marketplace. Providing a framework for what it means to brand oneself at the age of say 19 is new ground. Chapter 10 is also strong in bridging the transition from college to career. -- Dana Connell, Columbia College Chicago, US I appreciate the chapter selections especially Branding Yourself and Professional Portfolio. Both of these relate directly to the needs to students preparing themselves for careers in the fashion industry. Other books on career readiness can be general and may not include such specific information related to fashion careers. -- Naomi Ellis, Phoenix College, US This text would be perfect for our Portfolio I course, to be incorporated simultaneously with each weeks' agenda of student's development of their Portfolio or Capstone project...The approach is organized and well thought out in the outline. -- Kelly De Melo, Art Institute of Dallas, US

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V. Ann Paulins is Senior Associate Dean of Research and Graduate Studies at Ohio University, USA. Julie Hillery is Chair and Instructor at The University of New Mexico, USA.

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