Overview

Guide to Cross-Cultural Communication in Business by Geoffrey P. Otieno offers a timely and essential resource for navigating the complexities of global business communication. As companies expand beyond national borders, the ability to understand and engage with diverse cultures becomes critical. This book provides a clear, balanced, and practical framework for professionals seeking to improve their cross-cultural competence in today’s interconnected world. Grounded in foundational communication theories and enriched with contemporary, real-world examples, the guide blends academic insight with actionable strategies that readers can apply directly to international business contexts. Topics explore the core principles of cultural understanding, communication styles, and ethical engagement, while emphasizing the importance of respect, awareness, and adaptability. The book also makes a conscious effort to avoid stereotypes, recognizing the diversity within cultures and encouraging thoughtful, individualized approaches. Ideal for business professionals, educators, and students alike, this volume equips readers not just to understand cultural differences, but to navigate them skillfully and ethically in professional settings.

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9781071945896

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Author Information

Dr. Geoffrey P. Otieno is an International Strategy and Business Transformation Consultant at Enreal Limited, a company he founded in June 2007 in Nairobi, Kenya. He is also a Business Coach at Stanford University, USA, a Business Mentor at Santa Clara University’s Miller Centre, and an Adjunct Faculty at Strathmore University. He has fostered growth in various start-up environments including manufacturing, fintech, arts, fashion and digital start-ups. An innovative thinker, who, before Enreal, was at Sproxil East Africa Limited as Country Director, Dr. Otieno was also Director of Nokia Corporation looking after various African countries. Dr Otieno has also worked for Microsoft Corporation, Eastman Kodak Corporation in various roles across many countries in the world. He has innovated two digital apps that are present in various countries in Africa. Dr. Otieno holds a degree in Commerce (Business Administration) from the University of Nairobi, an MBA and a PhD in Business and Management (Innovative Strategy focus) from Strathmore Business School and a Certificate in French from Alliance Francaise, Nairobi. Dr. Otieno is fluent in English, French and Swahili and has developed great strategic plans and execution roadmaps for over 600 organisations including the American Chamber of Commerce (In 5 countries – Ethiopia, Kenya, Rwanda, Tanzania, and Uganda), USAID, Liberty Assurance, First Assurance, Christian Aid, Reach for Change, SME Thinktank, Bacardi Germany, Citibank NA, Danone, Gates Foundation, KCB Bank Group, Kerry Group, among others. Dr Otieno has served on several boards in various companies in Kenya and beyond. He has lived and worked in various African countries, including South Africa, Tanzania, Uganda, Cameroon, Cote d’Ivoire, Nigeria, Kenya, Ethiopia and Ghana. There, he helped build/grow/transform over 300 businesses (large and small) across 4 continents. He founded the SME Think Tank in 2020 to assist SMEs navigate the COVID 19 pandemic and grow their businesses. The SME Think Tank today has over 75 members Africa-wide.   

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