Overview

The term guerrilla marketing might sound ominous, but it's not threatening. The term was coined by Jay Conrad Levinson in 1984; he was describing unconventional, cost-effective inexpensive marketing ideas for small business owners around the world to use to get their brand noticed. The concept is to use non-traditional advertising activities to get your brand out on street level, disrupting pedestrian life enough to grab people's attention. In this book, you'll learn: - How to get immediate results - more customers, larger transactions, lifetime customers - 100 ways to attract prospects after your warm market is exhausted - How to organize all your lead gathering tactics from learning your competitive advantages to scheduling your promotions every day - How to position your offer to special audiences ignored by others - How to build rapport to help you get on people's wavelength - How to identify your prospect's core needs so you become an asset they can't do without - And much, much more.

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