Overview

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast-moving, wired world.

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9780786194254

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Reviews

This immensely practical book demystifies the internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach 'P.R. Nirvana' without spending a lot of time or money. -- Geoffrey A. Moore, author of Think Like a Customer...to Market Like a Genius Excellent advice. -- Public Relations Quarterly The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline. -- Randall Everson, president, Everson & Associates

Excellent advice. -- Public Relations Quarterly The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline. -- Randall Everson, president, Everson & Associates This immensely practical book demystifies the internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach 'P.R. Nirvana' without spending a lot of time or money. -- Geoffrey A. Moore, author of Think Like a Customer...to Market Like a Genius

This immensely practical book demystifies the internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach 'P.R. Nirvana' without spending a lot of time or money. -- Geoffrey A. Moore, author of Think Like a Customer...to Market Like a Genius The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline. -- Randall Everson, president, Everson & Associates Excellent advice. -- Public Relations Quarterly

""Excellent advice."" -- ""Public Relations Quarterly"" ""The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."" -- ""Randall Everson, president, Everson & Associates"" ""This immensely practical book demystifies the internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach 'P.R. Nirvana' without spending a lot of time or money."" -- ""Geoffrey A. Moore, author of Think Like a Customer...to Market Like a Genius""

Author Information

Michael Levine, founder of one of the country's most prominent entertainment public relations firms, has been called one of Hollywood's brightest and most respected executives by USA Today. He is the author of numerous books, including Guerrilla PR, the world's most widely used introduction to public relations. His essays have been featured in the New York Times, Reader's Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles. Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others.

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