Overview

Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and dont's of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the author's main points first hand....

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9781460247068

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As the former Spokesperson for the Secretaries-General of the Organization of American States and The Commonwealth, and Director of Communications and Media Relations for both organizations, and, most recently, as Deputy Spokesperson for the Secretary-General of the United Nations, Eduardo del Buey brings a well-honed skill set to your communications requirements. Eduardo del Buey has served as a Canadian diplomat at six Canadian embassies abroad - Teheran, Caracas, Lima, Guatemala, Madrid, and Mexico City. He has held key diplomatic and management positions as political officer and lobbyist, communications manager and public diplomacy officer, and trade commissioner, learning the diplomatic and communications craft over three decades. A graduate of both McGill (B.A.) and Concordia (MBA) Universities in Montreal, Eduardo del Buey has been awarded the Professional Association of Foreign Service Officers' prize for excellence, as well as the 125th anniversary of Confederation Medal by the Government of Canada for his contributions to the Canadian Foreign Service. Eduardo del Buey has many years of experience as a senior diplomat and communications director. His book -- Guerrilla Communications -- provides a vision of strategic communications honed over a forty year career....

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