Overview

Making use of existing technology, digital entrepreneurs have the potential to identify new customers, quickly reach expanded markets, and increase the success of their business. Teen entrepreneurs are shown how to take their digital business to the next level by engaging their customer base, gathering valuable feedback to improve the product, and planning for further expansion. The author explains the role of live updates--adding content or fixing problems after the product has launched--in maintaining a business's success. The importance of properly managing finances, company resources, and personnel while expanding is also emphasized.

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9781448869749

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Series review: Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices These how-to titles lead teens through building a digital business. Each volume uses real-world examples from current Internet companies such as Facebook, Twitter, and Netflix to explain the various steps involved in building a website, blog, app, etc. The set follows a natural pattern of conceiving an idea, development, marketing, and growing a business but each one could be read as a stand-alone title. Sidebars contain anecdotes, even more examples of products and innovations, practical advice, and 'Myths and Facts.' ... The extensive bibliographies offer an array of resources for enthusiasts. --School Library Journal

Series review: Digital Entrepreneurship in the Age of Apps, the Web, and Mobile Devices ""These how-to titles lead teens through building a digital business. Each volume uses real-world examples from current Internet companies such as Facebook, Twitter, and Netflix to explain the various steps involved in building a website, blog, app, etc. The set follows a natural pattern of conceiving an idea, development, marketing, and growing a business but each one could be read as a stand-alone title. Sidebars contain anecdotes, even more examples of products and innovations, practical advice, and 'Myths and Facts.' ... The extensive bibliographies offer an array of resources for enthusiasts."" --School Library Journal

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