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OverviewTourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future. Full Product DetailsAuthor: Ian Patterson (formerly University of Queensland, Australia)Publisher: CABI Publishing Imprint: CABI Publishing Dimensions: Width: 15.60cm , Height: 2.00cm , Length: 23.40cm Weight: 0.594kg ISBN: 9781845930653ISBN 10: 1845930657 Pages: 240 Publication Date: 24 October 2006 Audience: College/higher education , Undergraduate Format: Hardback Publisher's Status: Active Availability: Out of stock ![]() The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of Contents1: Tourism and Leisure Needs of Older Adults 2: Motivations and Constraints to Tourism and Leisure for Older Adults 3: Socio-Demographic Variables Associated with Tourism, Leisure and Ageing 4: Contemporary Trends in International Tourism and Travel for Older Adults 5: Information Sources on Tourism and Travel for Older People 6: Modes of Tourism and Leisure Travel by Older Adults 7: Different Travel Markets - Group Package Tours for Older Adults 8: Different Travel Markets - Adventure Tourism and the Baby Boomer Generation 9: Different Travel Markets - Educational Tourism and Older Adults 10: Tourism and Leisure Needs of Older Adults in Retirement Communities 11: Conclusions and RecommendationsReviewsThis book is a significant addition to the literature and knowledge of the senior tourist market. --Tourism Society This book is a significant addition to the literature and knowledge of the senior tourist market. This book is a significant addition to the literature and knowledge of the senior tourist market.-- Tourism Society Author InformationIan Patterson was formerly at the University of Queensland, Australia. Tab Content 6Author Website:Countries AvailableAll regions |