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Jeanine Davis is an associate professor and extension specialist in the Department of Horticultural Science with NC State University. For over 25 years, she has focused on helping farmers increase their profitability by diversifying into new crops and organic agriculture. Jeanine is passionate about medicinal herbs and is in demand as a conference speaker and workshop leader in North Carolina and beyond. She also maintains several websites (ncherb.org, ncorganic.org, and ncspecialtycrops.org), aimed at supporting small- to medium-scale commercial growers. W. Scott Persons is the author of American Ginseng: Green Gold and is widely recognized as an expert in the growing and marketing of wild-simulated and woods-cultivated ginseng. For over 30 years, his Tuckasegee Valley Ginseng Farm has supplied planting stock and consultative assistance to ginseng farmers across North America. Dr. Persons presents extensively on woodland ginseng production and has helped establish operations in countries all over the world including New Zealand and Argentina.

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