Overview
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Full Product Details
Author: Ray Kroc
Publisher: St Martin's Press
Imprint: St Martin's Press
Dimensions:
Width: 11.00cm
, Height: 1.50cm
, Length: 17.50cm
Weight: 0.126kg
ISBN: 9780312929879
ISBN 10: 0312929870
Pages: 218
Publication Date: 15 April 1992
Audience:
General/trade
,
Professional and scholarly
,
General/trade
,
General
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Language: English
Reviews
Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it. --Tom Robbins, Esquire magazine A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc. --West Coast Review of Books He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story! --Philadelphia Sunday Bulletin
Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it. --Tom Robbins, Esquire magazine <br> A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc. -- West Coast Review of Books <br> He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story! -- Philadelphia Sunday Bulletin <br>
Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it. --Tom Robbins, Esquire magazine A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc. --West Coast Review of Books He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story! --Philadelphia Sunday Bulletin
Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it. --Tom Robbins, Esquire magazine <br> A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc. -- West Coast Review of Books <br> He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story! -- Philadelphia Sunday Bulletin
Author Information
Ray Kroc (1902-1984) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
