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OverviewFull Product DetailsAuthor: Arne NygaardPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2024 Weight: 0.453kg ISBN: 9783031503320ISBN 10: 3031503325 Pages: 169 Publication Date: 06 February 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsGreen Transition to Sustainable and Circular Economy.- Business Ethics, the Stakeholder Perspective and Circular Business Models.- Green Price and Product Strategy.- Green Promotion and Marketing Communication.- Green Supply Chain Management (Place).- Stakeholder Analysis and Certification Strategy.- Green SWOT Analysis.- Green Segmentation, Targeting, and Strategic Positioning.- Authenticity, Blockchain Technology and Green Marketing.ReviewsAuthor InformationArne Nygaard, is a professor at Kristiania University College. He's a prolific researcher in sustainable development, with over 50 scholarly articles and 7 books. His work on sustainability has been featured in journals like Business Strategy and the Environment, Journal of Cleaner Production, Circular Economy and Sustainability, Journal of Business Ethics, and others. Furthermore, he has served as a guest editor for sustainability journals like the Journal of Business Strategy and the Environment and the Journal of Business Ethics, as well as an associate editor for the journal Frontiers in Sustainability. Tab Content 6Author Website:Countries AvailableAll regions |